Food to go: Label printing for your business

2 June 2021

What is required on your Food to Go labels?

If you make food that is pre-packed for direct sale, you need to list all the ingredients – paying particular attention to 14 specified allergens.

Allergens in the food as either an ingredient or a processing aid needs to be listed on the label.
From 1st Oct 2021 food retailers need to ensure all PPDS products are labelled and conform with Natasha’s Law. Foods that are made to order in restaurants, fast food premises and non-packaged foods are not affected by the new regulations.

From the food information regulations: “the mandatory information must be easily accessible, in a conspicuous place, easily visible and clearly legible. Information must be indelible (where appropriate for example on food labels where it needs to withstand handling). The information must not be hidden, obscured, detracted from or interrupted by other written or pictorial matter or any other intervening material.”

More about the legislation change this year…

Natasha’s Law is designed to give those with allergies complete certainty that the PPDS food they are buying is safe for them to eat. Currently, businesses selling food prepared on the same premises where it is sold do not need to put allergen information on the label, which means allergy sufferers have to ask staff for the information they need to buy with confidence. From October 1st 2021, new laws will make it mandatory for foods like these must come with a full list of ingredients.

The new law, known as ‘Natasha’s Law,’ includes stricter requirements for foods to carry a full ingredients list. The hope is this will prevent deaths and allergic reactions in the future. It is estimated that between 1-10% of adults and children have a food hypersensitivity. However as many as 20% of the population experience some reactions to foods which make them believe they do have a food hypersensitivity.

Any Pre-Packed for Direct Sale food is legally required to have a food label stating all ingredients found in the product

How will Natasha’s Law affect your business?

From cafés and sandwich shops, to caterers, supermarkets and convenience stores selling food to go, Natasha’s law will have a wide impact.  Businesses will have to  ensure they get ingredients information from suppliers whilst combining that information to produce an accurate ingredients list. The information will have to be presented clearly to consumers.

All PPDS products will need to clearly display the name of the food and a full list of all ingredients. Any allergens must be highlighted within the ingredients list, for example by printing them in bold or a different colour.

It won’t be acceptable just to have a list of allergens after October, 2021. Any business failing to follow the new rules could be hit with a fine of up to £5,000  per offence.

In recent studies,  82% of customers surveyed said that the way a company labels their food affects how their brand is perceived. The new labelling legislation should be used as a way to grow and build trust as customers will spend their money at the places that make it easy for them to find the information that they want.

Marka is here to help

Marka is a cost effective and simple way to print your allergen and nutrition food to go labels. The great quality hardware is affordable and can be bought outright or paid on finance and the software operates on a clear monthly subscription model, giving you access to the app and our first-class support.

The simple to use app makes printing easy for your store colleagues. Rapidly find products with the powerful search function, send to the label printer to print individually or in bulk, and access PDFs with food production instructions.

Contact us to arrange a demo