Prepacked For Direct Sale Food: The Ultimate Guide to Allergen & Nutrition Labelling

7 April 2021

From the 1 October 2021, the requirements for prepacked for direct sale (PPDS) food labelling in the UK is changing. Find out if your business is affected by the new food allergy labelling laws and what to do next to comply with the new requirements…

What is Pre Packed for Direct Sale Food?

Prepacked for direct sale is food that has been prepared and packaged at the same site before going on sale.

What are some examples of PPDS food?

  • fresh sandwiches made onsite and put in cardboard sandwich boxes, then sold from their mobile lunch van to local businesses;
  •  uncooked pizzas made onsite and placed on trays for sale.
  •  burgers pre-made and wrapped and hot held for sale;
  •  boxed salads prepared and placed from the same premises.

What foods are not classified as PPDS?

Foods that are not prepacked, such as loose items sold without packaging (e.g. fruit) and meals served in a restaurant or café Foods that are freshly prepared and wrapped after the consumer has placed their order, for example a sandwich or burger that is made and wrapped to order Preprepared but not prepacked, for example a sandwich or slice of pizza made in the morning and displayed behind anticipation of the lunchtime rush and subsequently wrapped for the consumer on ordering

Why are changes to PPDS labelling being introduced?

Natasha’s Law will help protect food hypersensitive consumers by requiring potentially life-saving allergen information on the label of any food prepacked for direct sale.

What changes are needed to comply with Natasha’s Law?

When it comes to food labelling, all ingredients must be clear and easy to see on the label. This means they must be easily accessible to the consumer, in a prominent place, easily visible and clearly legible. Food labels must clearly display the name of all ingredient’s used with an emphasis on any of the 14 allergens – Giving allergy sufferers greater trust in the food they buy.