What is Natasha’s Law and Why Do You Need to Know About It?

24 March 2021

What is Natasha’s Law and who will it affect?

In just under seven months on the 1st of October 2021, new food labelling laws – known as Natasha’s Law will come into effect. From this date, any food which is prepacked for direct sale (PPDS) must be labelled with a list of ingredients, including emphasised allergens in bold. This is a major shift in allergen management impacting retailers, schools, hospitals, contract caterers and anybody else that prepares food on site for sale or for employees/users.

Why is Natasha’s law being introduced?

The law follows the tragic death of Natasha Ednan-Laperouse who died after an allergic reaction to sesame seeds in 2016. The new law, known as ‘Natasha’s Law,’ includes stricter requirements for foods to carry a full ingredients list. The hope is this will prevent deaths and allergic reactions in the future. It is estimated that between 1-10% of adults and children have a food hypersensitivity. However as
many as 20% of the population experience some reactions to foods which make them believe they do have a food hypersensitivity.

Food Minister Zac Goldsmith said:

This is a significant moment for the millions of allergy sufferers in England and a fitting tribute to Nadim and Tanya Ednan-Laperouse’s tireless campaigning. The introduction of this law will make it easier for allergy sufferers to make clear, safe choices when buying food.

How will Natasha’s law affect my business?

England, Wales, Scotland and Northern Ireland have all published amendments introducing Natasha’s Law at the same time of October 2021.

Currently, businesses display signs directing customers to ask a member of staff about ingredients and allergens. If customers are given false information, this could potentially cause a life-threatening allergic reaction. From the 1st of October 2021, if you sell prepacked for direct sale (PPDS) foods, then you must guarantee you have implemented the new regulations.

According to a recent report by business technology provider Brother UK, only 20% of businesses selling food-to-go are prepared for the deadline this year, while as low as one in 10 independents are reported as being ready.

Investing in the right technology can help food retailers and those in hospitality.

An effective solution that enables the efficient management and display of potential allergens is critical. To offer the level of detail required by Natasha’s law, food retailers will need to ensure that they have robust systems to capture and hold in-depth ingredient information. The systems will then translate this to a consumer-friendly compliant label.

Marka is an out of the box solution that allows you to produce and print your allergen and nutrition labels on pre-packed for direct sale foods. Fully complying with Natasha’s Law and keeping your customers safe.

Contact us to find out more or to request a demo.